Why are populist shows criticised, says Ekta Kapoor in defence of Naagin

Popular producer Ekta Kapoor turned 42 on Thursday and feels that she is ageing backwards. Starting her career at the age of 17, Ekta is now making more youth-based shows on her digital platform ALTBalaji than before.

Asked if this is her way to stay relevant with time, Ekta told IANS here: “I am ageing backwards I am telling you in my early 20s, I used to make TV series on ‘saans-bahu’ sagas, and now making so many youth shows on the digital platform.

“But I think this happens because of the way the whole entertainment industry has changed, with new platforms, a mature audience and the demand for customized content.”

Ekta, known for producing iconic television shows like Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki, also has backed films like Veere Di Wedding and Lipstick Under my Burkha as well as web series The Test Case.